Publicis One Celebrates Cannes Lions Wins From Asia, CEE, Europe & LATAM
At the recently-concluded Cannes Lions International Festival of Creativity, 8 Publicis One markets - Argentina, Belgium, Portugal, Romania, Slovakia, Hungary, Thailand and Indonesia- were awarded with a total of 21 prestigious Cannes Lions. The wins, which included 3 Gold, 8 Silver and 10 Bronze were represented across multiple categories: Pharma, Radio, PR, Creative Data, Direct, Promotion & Activation, Outdoor, Media, Mobile and Film.
Del Campo Saatchi & Saatchi (Argentina)’s work “The Fairest Night of All” and “Party” created for Andes Inbev were awarded Gold in the outdoor and film categories respectively. Duval Guillaume (Belgium) was awarded a Gold for their work “Waiting Lines” for RE-BORN TO BE ALIVE in the PR category.
From a content perspective, Publicis One’s representation at Cannes Lions this year included: Feyi Olubodun, Chief Operating Officer, Insight Publicis Nigeria, who delivered an insightful session “Let My Enemy Live Long – How Africans Consume” on the seminar stage; while Razvan Capanescu, Chief Creative Officer, Leo Burnett Group Romania, delivered an inspiring masterclass “A practitioner’s guide – scratch that. A story about how to tame time, shared by one who’s been there”.