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Creative

Publicis Conseil Campaign for Renault Confirms SUV Crossovers as Europe's Most Popular Cars

Renault's new strategy was based on the discovery that a quarter of cars in Europe are SUV crossovers

Publicis Conseil Campaign for Renault Confirms SUV Crossovers as Europe's Most Popular Cars

Crossovers have become the ‘it’ car and make up 25% of Europe’s automotive marketplace. Renault wanted to align with this trend by communicating a global concept on its 3 Crossover models : New Captur ph. 2, Kadjar and New Koleos. With insight showing the Renault audience being more digitally savvy than ever, Renault’s strategy for launching the three models was to focus on media from a ‘digital first’ perspective.



Client

Advertiser: Renault Europe

Brand: Gaëlle Le Grouiec, Adela Perez, Olivier Bourquin

Brand Exec: Antoine Hery, Stephane Bonnegent

Creative Agency

Creative Agency: Publicis Conseil

Producer: Prodigious - Maude Guilbert

Executive Creative Director: Marcelo Vergara , Elie Trotignon

Account Executive: Stephane Gaillard, Gaëlle Morvan, Cassie Bienvenu

Producers: Isabelle de Mascolo

Creatives: Johanna Pierre (CR), Nicolas Cremmydas (DA)

Account Management: Fanny Desvignes

Creative Partner: Robert Aquadro (DA) & Koelos

Director: Matt Charlant

Creative: Jean-Baptiste Burdin, Kadjar : Tobias Fant (CR)