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Publicis Buenos Aires Travels to Dakar for New Renault Campaign

Four new films, including interviews, have been released as part of the campaign

Publicis Buenos Aires Travels to Dakar for New Renault Campaign

The Dakar rally, a predominantly masculine event, is perhaps the toughest automotive test in the world. To promote the participation of the Duster Dakar Team, Renault Latam development a digital media campaign. Under the slogan "My Dakar is", a metaphor for the effort and commitment, four women from Latin American countries (Colombia, Mexico, Brazil and Argentina) have their personal "Dakar".

For one of them, her Dakar is to end animal abuse, for another to bring sport to slums, for the third of these brave women, their Dakar is to bring organic gardens to the cities and for the fourth – to generate clean and free energy. Renault's message reminds us that "we all have our own Dakar". The campaign also includes interviews with women, which reveal  the struggles and difficulties they come across when carrying out their own goals.

You can check out each of the four spots below, starting with 'Renault Duster':

Check out the Duster Aida Interview below:

Check out the Duster Ana Interview below:

Check out the Duster Isabel Interview below:

And finally the Duster Neide Interview is below:


Advertiser: Renault LATM

Creative Agency

Creative Agency: Publicis Buenos Aires

Creative Director: Paula Kozub / Ignacio Jardon

Copywriter: Mauro Ribot

Art Director: Javier Agena Goya

Producer: Mel Cambre / Sebastián Tarruella

Executive Creative Director: Fabio Mazia

Production Company

Production Company: Landia

Executive Producer: Adrián D’Amario

Director: Francisco Colombatti / Tomas Quartino /1985

DOP: Juan Maglione

Production Designer: Alejandro Panzitta


Editor: 1985

Post Production / VFX

Producer: Luciano Taccone

Category: Automotive , Cars

Genre: Digital , PR , People