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Creative

Publicis Buenos Aires Asks: 'Why Did You Learn To Drive?'

The film promotes the new Renault Fluence GT 2

Publicis Buenos Aires Asks: 'Why Did You Learn To Drive?'

For the launch of the new Renault Fluence GT 2, Publicis Buenos Aires, together with Production Company Landia, developed a TV spot that highlights the emotional aspects of driving instead of the functional aspects.

"In many ways, driving became somewhat repetitive, going from one place to another and nothing else. We were interested in changing this so unattractive approach and remember that driving can be fun, full of feelings and emotions, especially when you have an impressive machine like this car", said Fabio Mazia Creative Director of Publicis Buenos Aires.

The commercial was filmed by director Julián Fernandez, from Landia.


Client

Advertiser: Renault Argentina

Creative Agency

Creative Agency: Publicis Buenos Aires

Art Director: Sebastián Beretta

Executive Creative Director: Fabio Mazía

Executive Producer: Patricia Abelenda

Creative: Sebastián Visco, Ezequiel Orlandi, Juan Goldztein

Production Company

Production Company: Landia

Executive Producer: Adrián D’Amario

Director: Julián Fernández

Producer: Ludmila Herms

Line Producer: Diego Dutil

Post Production / VFX

Post Production Company: Julián López Cóppola

Music

Music Agency: Pendex Music

Category: Automotive , Cars

Genre: PR