Publicis Buenos Aires Asks: 'Why Did You Learn To Drive?'
For the launch of the new Renault Fluence GT 2, Publicis Buenos Aires, together with Production Company Landia, developed a TV spot that highlights the emotional aspects of driving instead of the functional aspects.
"In many ways, driving became somewhat repetitive, going from one place to another and nothing else. We were interested in changing this so unattractive approach and remember that driving can be fun, full of feelings and emotions, especially when you have an impressive machine like this car", said Fabio Mazia Creative Director of Publicis Buenos Aires.
The commercial was filmed by director Julián Fernandez, from Landia.
Advertiser: Renault Argentina
Art Director: Sebastián Beretta
Executive Creative Director: Fabio Mazía
Creative: Sebastián Visco, Ezequiel Orlandi, Juan Goldztein
Executive Producer: Patricia Abelenda
Creative Agency: Publicis Buenos Aires
Music and Sound
Music Agency: Pendex Music
Post Production / VFX
Post Production House: Julián López Cóppola
Line Producer: Diego Dutil
Executive Producer: Adrián D’Amario
Director: Julián Fernández
Production Company: Landia
Producer: Ludmila Herms
Category: Automotive , Cars