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Publicis Buenos Aires Asks: 'Why Did You Learn To Drive?'

The film promotes the new Renault Fluence GT 2

Publicis Buenos Aires Asks: 'Why Did You Learn To Drive?'

For the launch of the new Renault Fluence GT 2, Publicis Buenos Aires, together with Production Company Landia, developed a TV spot that highlights the emotional aspects of driving instead of the functional aspects.

"In many ways, driving became somewhat repetitive, going from one place to another and nothing else. We were interested in changing this so unattractive approach and remember that driving can be fun, full of feelings and emotions, especially when you have an impressive machine like this car", said Fabio Mazia Creative Director of Publicis Buenos Aires.

The commercial was filmed by director Julián Fernandez, from Landia.


Advertiser: Renault Argentina

Creative Agency

Executive Producer: Patricia Abelenda

Executive Creative Director: Fabio Mazía

Creative Agency: Publicis Buenos Aires

Creative: Sebastián Visco, Ezequiel Orlandi, Juan Goldztein

Art Director: Sebastián Beretta

Music and Sound

Music Agency: Pendex Music

Post Production / VFX

Post Production House: Julián López Cóppola

Production Company

Line Producer: Diego Dutil

Executive Producer: Adrián D’Amario

Director: Julián Fernández

Production Company: Landia

Producer: Ludmila Herms

Category: Automotive , Cars

Genre: PR