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Creative

Proximity BBDO Celebrates 10 Years of Just Dance

Proximity BBDO and Ubisoft worked on the anniversary campaign with production company Birth

Proximity BBDO Celebrates 10 Years of Just Dance

As Ubisoft celebrates its 10th anniversary they launch their new film Just Dance directed by Birth’s Hugo de la Brosse and created by Proximity BBDO. The film immerses us in a series of vignettes of bizarre worlds to reflect how under your skin dancing can get especially with Just Dance.  The film appeals to veterans and newcomers alike with the cast jiving to ‘Get Busy’ by KOYOTIE.  

The film opens on an awkward Christmas gathering complete with the obligatory ill designed and ill fitting Christmas jumpers, and dance moves, cutting to an urban outdoor gym with muscle men unconsciously joining in the dance, a teenagers’ house party, the schoolyard with the whole school performing dance moves  and a girls bedroom, all dancing, all depicted with Hugues famous touch of humour.


The film was shot in the Paris suburbs and directed by Hugues De La Brosse from Birth Productions. Hugues is represented by Agent Elson.

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Creative

Director: HUGUES DE LA BROSSE

DOP: NICOLAY POULSON

Creative Director: AUDREY TAMIC

Creatives: CHRISTOPHE KHORSI, ROMAN ALBOU

Sales Manager: PAUL JOHANET

Client: UBISOFT

Agency: PROXIMITY BBDO

Production

Producer: ARTHUR EMORINE

Director of Production: CAROLINE HABCHI

TV Producer: YAELLE CATTAN

Production Supervisor: NICK ANDRUS

Post Production

Post Production: MORGAN MIRZA

Editor: HUGUES DE LA BROSSE

Set Designer: SABINA CHRISTOVA

Producer B2Y: IVAN IVANOV

Director of Production B2Y: SIMEON VA-SILEV

Stylist: SERGE YORDANOV

Category: Gaming , Sports and Leisure

Genre: Choreography , People