Jungle has today announced a co-production
partnership with Sydney and San Francisco based virtual reality studio
Start VR to offer Australian ad agencies the most advanced VR expertise
available in the market. The production ventures will reflect both the companies strengths including Start VR's
in-depth knowledge of narrative storytelling using interactive VR
technology and Jungle's exquisite craftsmanship and directing talent.
Together, the production partners aim to generate exciting and engaging
commercial work for VR platforms.
Says Nick Simkins, EP of
commercials, Jungle: "We're incredibly excited to be partnering with one
of the leading VR producers in the country. They're an inspiring
company and we're incredibly impressed by their passion, expertise and
drive to be one of the worlds leading VR producers. The level of R&D
that they are undertaking is unrivalled in the commercial space in
Australia, and we're thrilled to be able to provide an offering to
agencies and clients that combines their VR creative and production
expertise with our directors and their creative vision."
Start VR is harnessing authentic and interactive experiences in the
world of VR filmmaking―as seen in their debut virtual reality project,
VR NOIR, released on the Oculus Gear VR store. VR NOIR was recognized as
an "example of how VR will change television" by Upload VR and is
nominated for best "Interactive Production" category at the Screen
Producers Australia Awards 2016.
Together, they believe they can take narrative storytelling through VR to another level.
Says
Nathan Anderson, co-founder and EP, Start VR: "Jungle are one of the
most respected, creative and talented production houses in Australia and
we are thrilled to be partnering with them. The VR industry has matured
and this partnership represents combining the best teams and talent
available. It is collaborations like this that we hope will bring
Australian VR to the world."
To discuss your VR project, please contact Nick Simkins, Jungle EP at
nicks@jungle.ws.