Prettybird Signs Jodeb
Prettybird has announced the signing of Canadian filmmaker Jonathan Desbiens – better known by the pseudonym Jodeb – for global representation.
Thanks in large part to his love of foreign worlds and culture clashes, Jodeb’s work often showcases unique human experiences with a focus on finding authenticity in inexplicable situations. He prefers going above and beyond literal interpretations of songs, using music videos as a platform to explore narrative storytelling. He has spearheaded videos for many of today’s most popular artists including Skrillex, Imagine Dragons, Swedish House Mafia, the Weeknd, Cypress Hill, Zedd, Porter Robinson, Deftones, Tinashe, Halsey and A$AP Rocky – although his visually distinct style is particularly exhibited in his non-traditional, long-form music videos.
In 2015, Jodeb’s intricately dark interpretation of Point Point’s “Life in Grey” followed a manipulative artist’s desperation for societal respect, inspiring a complex combination of nostalgia, depression and empathy. More recently, he highlighted his flare for cinematography and worldly subject matter in a 21-minute promo for Skrillex titled “Still in the Cage.” A story of escapism, the epic short film seamlessly combines the unmistakable sounds of the artist with exciting characters, beautiful scopes of nature and freakish surrealism. Both productions were commended greatly by studio executives, leading Jodeb to begin development of his first feature film.
“We are consistently working with the most creative and progressive minds in the business,” explains PRETTYBIRD UK’s Juliette Larthe. “Our aim is to find, nurture and realize the potential of talent wherever we find it. Jodeb’s films are unconventional and brilliant; he has taken the promo and turned it into a new form of storytelling. We believe he has a great deal to offer the filmmaking community, and we are excited to introduce him to the advertising industry.”
“When PRETTYBIRD approached me with such enthusiasm, it was a pleasure to accept their offer,” remarks the new PRETTYBIRD director, Jodeb. “Not only because I respect them so highly as a production company, but because I genuinely connected with them as people. I very much appreciated how they were able to understand what [I’ve] been trying to achieve with my latest work, and that they were genuinely interested in the motivations behind my filmmaking approach."
Across all mediums and genres, Jodeb’s greatest desire is to make a positive impact on audiences. In his own words, “All that matters to me is that my work isn’t taken too seriously; that it invites people to enter a playful mental dance, challenges them and ultimately makes them feel something.”
Genre: PR , People , Strategy/Insight