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Prepare to Unearth Great Britain’s Four Dynamic Seasons in Forza Horizon 4

07/09/2018

McCann Worldgroup

Advertising Agency

New York, USA

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07/09/2018

215 McCann's campaign aims to highlight the scenic graphics of the game and make a subtle nod to the game's setting in Great Britain

215 McCann has created “4 Changes Everything” for the latest campaign for the Forza Horizon franchise—the name gives a nod to the four seasons that unite all drivers inside the game’s new location in Great Britain.

To highlight the game’s stunning beauty and the wild freedom of an open-world racer, the spot is set in a recording studio, at a voice over recording session of what initially seems like an iconic British nature documentary. Legendary voice actor Maurice LaMarche narrates the film and takes us on a hilarious ride through each of the four seasons, while actor Joel Kelley Dauten plays his deadpan studio director counterpart.

Incredible gameplay graphics and breathtaking action take the story to new heights as a bevy of drivers race wherever they wish, in their dream cars, across the sprawling pastures of rural Great Britain. The host of video assets are optimized by online channel and the campaign is rounded out with digital display and custom media.

Forza Horizon 4 is the fourth title in the renowned open-world racing game franchise developed by Turn 10 and Playground Games for Xbox One and Windows 10 PC. It showcases game-changing features, such as Dynamic Seasons that change every week and an open-ended progression system.

The campaign will run in the U.S., U.K., Mexico, Germany, Australia, and France on paid online media in beginning September 6th. Forza Horizon 4 will be available on Xbox One and Windows 10 PC beginning October 2nd.

CREDITS

Campaign title: 4 Changes Everything

Game: Forza Horizon 4

Creative title: Seasons of Change

Client: Microsoft Xbox / Forza

Senior Director, Xbox Global Marketing Communications: Taylor Smith

Director, Xbox Global Marketing Communications: Ryan Cameron

Senior Marketing Communications Manager: Jonathan Segall

Agency: 215 McCann

Chief Creative Officer: Scott Duchon

Creative Director: Nichole Geddes

Senior Copywriter: John Choe

Senior Art Director: Shawn Raissi

Director of Integrated Production: Alex Spahr

Producer: Christine Hurty

Director of Business Affairs: Mary Beth Barney

Production Generalist: Carson Bell

Business Director: Peter Goldstein

Account Director: Bryant Marcia

Senior Account Executive: Sam Brody

Assistant Account Executive: Robert Kalish

Director of Strategy: Brian Wakabayashi

Strategy Director: Cassidy Wilber

Strategist: Christian Stewart

Production Company: Biscuit Filmworks

Director: Clay Weiner

Managing Director: Shawn Lacy

EP: Holly Vega

Producer: Lisa Stockdale

DP: Tim Hudson

Editorial: Rock Paper Scissors

Editor: Austyn Daines

AE: Sebastian Zotoff

EP: Raná Martin

Head of Production: Shada Shariatzadeh

Producer: Amanda Ornelas

Producer: Dina Ciccotello

Visual Effects: A52

VFX Supervisor: Stefan Gaillot

2D VFX Artist(s): Michael Vaglienty, Matt Sousa, Dan Ellis

Online Editor: Kevin Stokes, Gabe Sanchez

Designer: Olga Midlenko

Animator(s): Peter Murphy, Kris Szumowski

Producer: Michael Steinmann

Production Coordinator: Andrew Rosenberger

Executive Producer: Kim Christensen

Senior Executive Producer: Patrick Nugent

Managing Directors: Jennifer Sofio Hall

Color: A52

Colorist: Paul Yacono

Color Assistant: Corey Martinez

Color Producer: Jenny Bright and Sarah Laborde

Executive Producer: Thatcher Peterson

Music Production: Human Worldwide

“Changes”

Music by Human

Producer: Kamela Anderson