Oct. 12, 2012, 3:06 p.m. by Serious Pictures
Post Office to Launch New Integrated CampaignThey want you to realise the breadth and depth of its products
The Post Office is launching a new integrated advertising campaign as part of its drive to raise awareness of the breadth and depth of its products and services and the range of channels they can be accessed through.
The campaign launches on Sunday the 14th October at 8.00 p.m., with TV adverts running across all terrestrial channels and also on a number of satellite channels. The TV ads will be supported by an outdoor poster campaign across the UK with 432 large 96-sheet landscape poster sites and a further 234 landscape 48 sheet sites. Digital outdoor posters will maintain momentum towards the end of the activity and will be located in national railway stations. In addition, there will be 19 transvision sites in national railway stations and 18 Digital Escalator Panels in London Tubes.
The new campaign, developed by the Post Office with leading advertising agency Dare, demonstrates the wide range of modern and relevant services offered by the Post Office, from travel money, mortgages and insurance services through to homephone and broadband. As well as imagery related to services available from the Post Office the TV adverts will also feature Post Office Customer Service Manager Paul Mead.
Stewart Fox-Mills, Head of Marketing, Post Office said: “The Post Office is changing. Branches across our network are starting to be transformed into new more modern outlets, which are open for longer to offer greater convenience for customers and at the same time we are developing our online channels. Through this campaign we want to surprise people and show just how much the Post Office has developed and grown its services to ensure they are relevant to meet today’s customer needs.”
John Owen from Dare commented: “The Post Office asked us to develop an integrated campaign which revealed just how much their services touch, and help meet the needs of, modern day life. Through working closely with the Post Office Marketing team we’ve developed a campaign which not only highlights their wide range of channels and services, which translates equally well across traditional and digital media.”
The Post Office, now independent of Royal Mail, is the largest retail network in the UK, with over 11,500 branches. It is also one of the fastest growing financial services companies with over three million customers, whilst it is the market leader for travel money. It also offers some of the best value broadband and homephone packages on the market.
Creative agency: DARE
Creative Team: Nick O'Brien and Paloma Reed
Creative Directors: Nick Bird and Lee Smith
Planner: Rachel Burnett
Account Director: Jonathan Pangu
TV Producer: Rebecca O'Sullivan
Media agency: Mindshare
Media planner: Chris Cardew
Production company: Serious Pictures
Director: Walter Campbell
Editor: Quin Williams
Post-production: Electric Theatre Collective
Audio post-production: Wave sound studios
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