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Creative

Pornhub Just Made a Song Entirely Out of Sex Sounds and Toys

lbbonline.com, 2 weeks ago

Madrid agency Officer & Gentleman enlists electro-pop band Perlita to help launch Pornhub’s new line of sex toys

Pornhub Just Made a Song Entirely Out of Sex Sounds and Toys

Pornhub today announced, in partnership with adult toy retailer Ann Summers, the launch of an exclusive sex toy line for couples and males. 

In order to promote the launch of the new line, Pornhub wanted to do something entirely unique. Partnering with creative shop Officer & Gentleman and the electro-pop band Perlita, they composed “Sex Instruments”, the first ever song made entirely out of sounds produced by sex toys, including guitars played with vibrators, bass notes from anal beads and strokers for rhythm to name a few. If that wasn’t enough, they also added another layer of sonic bliss by combining the rhythm of the toys with the sounds of moans, orgasms and sex, creating a one of a kind song that will get your feet (and hands) moving. 



The music video, which features adult actors Carolina Abril and Jesus Reyes, serves a metaphor for the numerous ways in which a couple can enjoy the large selection of Pornhub Toys by telling the story of a young couple that is not only experimenting with music, but with the toys themselves. With a retro-futuristic aesthetic, we watch as the sounds they capture on a specialized sound board produce a reaction with their “avatars” in a recording studio. With every new toy added to the table, a new sound sample is added and mixed into the track until finally the song, and the couple, reach climax.

The video will premiere today on Pornhub’s social channels and the song, aptly titled “Sex Instruments” is available here for free for all those who are interested in experimenting entirely new genre of music: Electroporn.

Officer & Gentleman (offandgent.com) is the Madrid-based creative shop responsible for Pornhub’s brand strategy and is behind their most viral campaigns, including the brand’s holiday ads, innovation-based actions like the Wankband and Bangfit and this year’s spot to promote the site’s 10th anniversary. 

The new line of toys will be available worldwide via www.pornhub.com/toys, and will feature a wide variety of top-rated quality sex toys.
Advertiser

Brand: Pornhub

Creative Agency

Producer: Alberto Pérez Fontecha

Planner: Ainara Aizpuru

Executive Creative Director: Javi Iñiguez de Onzoño, Alex Katz

Creative Agency: Officer & Gentleman

Copywriter: Javi Iñiguez de Onzoño, Javier Dieguez, Mónica Gramunt

Art Director: Alex Katz, Daniel Marco Muñoz, Luis Álvarez, Alonso Figueroa

Account Director: Alejandro Fata

Music and Sound

Sound Engineer: Pedro Soto

Sound Design: Sonomedia

Song: Sex Instruments

Recording: Moba Studios

Music Sync: Sergio Molina

Composer: Perlita

Production Company

Production Company: Garlic.tv

Executive Producer: Álvaro Gorospe

DOP: Michal Babinec

Director: BRBR

Category: Online , Publications and media

Genre: Digital , Documentary , Music performance