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Creative

Photoplay Director Lance Kelleher Releases Latest Playful Powerball Campaign

Developed by Cutting Edge and Y&R the spot showcases life the opportunities that winning Powerball brings

Photoplay Director Lance Kelleher Releases Latest Playful Powerball Campaign

Cutting Edge recently partnered with Y&R and Photoplay's Lance Kelleher to deliver a vibrant and playful campaign for Powerball.

The spot takes the viewer deep inside the 'The Power Ball', a party where Powerball winners from different walks of life meet and celebrate their win in their own unique way.  

Collaborating closely with Kelleher, the Cutting Edge team provided a stunning colour grade and intriguing soundscape as well as a raft of seamless VFX sequences.

These included the addition of the ice sculpture, bullwhips, explosions, and mountain ranges - all designed to look as though they were captured in camera, as well as set extensions and clean ups.

1920X1080_ThePowerBall_02.jpgSays Kelleher: "Right from the get-go I felt an enthusiasm and dedication to both Y&R and my collective vision, for what was an ambitious campaign. I say ambitious, as there were many obstacles that could have hampered that vision. From the genesis of the creative to the execution, Cutting Edge gave us no restrictions, but instead constructive, creative, solution based feedback and support."

Says Glenn Cone, VFX supervisor: "What a great idea, what a brilliant project. Working with Lance was a rare privilege."

Says Kelleher: "Glenn was on set. He was a calm and experienced problem solver. He went about getting what he knew we needed without any fuss or interruption to the main unit's heavy schedule. Believe me that is quite a skill.

"Steve Leacey led the compositing team like Cameron Smith leads the Storm/QLD footy teams... experience, tenacity, preciseness and a ton of creative flair. He's intuitive and damn quick too."

Colourist, Justin McDonald recalls his first conversation with Kelleher about the Powerball spot: "I was struck by Lance's passion for the project, and his understanding of the nature of colour in filmmaking made our collaboration seamless."

Says Kelleher: "Justin, Cutting Edge's Baselight Colourist was simply outstanding. Awesome to see an artist so on top of his game. There was a lot of complexity in the look and it took a fastidious, concentrated eye to give this film the look I was after."

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Client

Advertiser: The Lott

Post Production / VFX

Post Production Company: Cutting Edge

Flame Artists: Steve Leacey, Glenn Cone, and Tim Schultz

Colourist: Justin McDonald

Executive Producer: Trelise Blade

Production Company

Production Company: Photoplay

Director: Lance Kelleher

Producer: Emma Thompson

Sound: Mike Lange & Michael Thomas

Creative Agency

Creative Agency: Y&R Brisbane

Producer: Ann Reilly

Executive Creative Director: Brendan Greaney

Creatives: Shaun Egan, Sam Boyd, Chelsea Parks