Pharmavite, a leader in the health and wellness industry, today announced Publicis New York as agency-of-record for Nature Made vitamins and supplements. Following a competitive review, Publicis New York was chosen as the marketing partner to catapult Nature Made into the next decade leading their brand transformation, and building on the brand’s deep heritage of quality and trust with consumers.

The Nature Made and Publicis New York marketing partnership scope includes the development of a fully integrated brand campaign across mass media, shopper marketing, eCommerce and social media. The remit also includes data analytics and measurement.     

“Over the past 45+ years, Nature Made has been a pioneer in the industry and is a vitamin and supplement brand that consumers know and trust, offering high quality, safe nutrition that’s accessible to everyone,” said Rhonda Hoffman, chief marketing officer at Pharmavite. “As our industry goes through transformation, we’re continuing to look at innovative channels and resources to evolve Nature Made for the next generation. Publicis is the perfect partner for this next phase of our brand journey, and we’re excited to work with them on new ways to tell our story and reach consumers.”

“We’re privileged to partner with Nature Made in their marketing and brand transformation,” stated Carla Serrano, CEO, Publicis New York. "The company is positioning for an exciting future, advancing customer connections and brand narrative, and we look forward to accelerating their marketing momentum into the next decade.”