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Creative

Peugeot Reveals Autonomous, Electric Concept Car with Energetic Film

BETC Paris and director Elias Ressegatti get behind the wheel on e-Legend launch

Peugeot Reveals Autonomous, Electric Concept Car with Energetic Film

The future of cars is looking increasingly autonomous – cars where technology takes care of everything, even the driving. Practical for sure, but many people still enjoy being in control of the wheel. So why choose?  Peugeot has launched its new vision #UnboringTheFuture.

A future that reinvents the pleasure of driving and offers the freedom of choosing how to cruise and turns each journey into a unique experience. 
The first proof of this vision is Peugeot’s new concept car PEUGEOT e-LEGEND CONCEPT. 100% electric, the car offers 4 different modes of driving, autonomous as well as manual. This concept car is real, tangible and free of all constraints. 

To launch the PEUGEOT e-LEGEND CONCEPT, BETC Paris created a 60s film, directed by Elias Ressegatti and produced by CREAM. The energetic film is fast-paced and rhythmic and shows the driver enjoy the different features of the car as she rides through the night to the tunes of KCPK’s “Who wants it”. 
A long version of the film is launched for the Paris Motor Show, accompanied by a global TV and social media launch from the 27/09.
#UnboringTheFuture 

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Client

Brand: Peugeot

Brand Manager: Jean-Philippe IMPARATO, Thierry LONZIANO, Nuno MARQUES, Nathalie LE MAITRE , Elodie BUGAT, Alexandre REVERT

Creative Agency

Creative Agency: BETC

Copywriter: Olivier MILLE

Art Director: Thomas DEFERT

Engagement Planner: Vincent COLONNA-CESARI

Rights Negotiation: Sophie SANCHEZ

Head of Strategy: Guillaume MARTIN

Traffic : Céline LAPORTE

Production Company

Production Company: Cream

Director: ELIAS RESSEGATTI

DOP: ALEX LAMARQUE

Head of Production: WILLIAM BLANC

Music

Composer: KCPK

Sound Production: GUM

Song: Who Wants It