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Peter Szewczyk Directs First Live Action Commercial

21/08/2012
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London, United Kingdom
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After a career of artistry, animation, design and technical work on movies, he takes the plunge into directing
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Independent Films’ Peter Szewczyk has directed his first live action commercial for Robinsons, through BBH London.



Since the start of his film career at George Lucas' famed Skywalker Ranch, Szewczyk has had a front row seat to the crafting of Hollywood blockbusters by the modern masters of cinema. 

 
Sitting through what Szewczyk calls ‘a decade of dailies’ with the likes of James Cameron, Andrew Stanton, Andrew Adamson, and George Lucas, he studied intensely, each director's approach to storytelling. 
 
Szewczyk contributed as an artist, animator, designer, and technician to the legendary franchises of Harry Potter, Shrek, Star Wars and Ice Age, but it was not until his time on James Cameron's Avatar that he felt he was ready to leave the trenches of digital production, for the challenges of directing. 
On the project, Szewczyk said: "On the live action side, the biggest challenge was casting. We spent a lot of time looking for kids who could do some acting, and play good ball at the same time. To find one or the other was relatively easy, but to find both required an exhaustive search of London. 
 
“On the CG side of things, defining the qualities of the opponent's liquid took a huge amount of visual development. Since we wanted the character to feel like he was actually in water, there needed to be a fine balance of keeping the liquid suspended but also making him look juicy rather than smoky. It was a very narrow bandwidth to work in."
 

The post was done with Analog in London.

View a behind the scenes film below:
 

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