Pernod Ricard Winemakers Appoints PPR for Global Brief

Headquartered in Sydney, Australia, Pernod Ricard Winemakers (the global wine division of Pernod Ricard) has one of the most diverse and premium wine portfolios in the industry featuring brands such as Jacob’s Creek in Australia, Brancott Estate and Stoneleigh from New Zealand, Campo Viejo from Spain and Graffigna from Argentina. The portfolio also includes Helan Mountain in China and newcomer Kenwood Vineyards in the US.

The competitive pitch saw PPR present its influencer engagement program to help the brand grow its presence in key markets.

“We’re really excited to lead this global brief and are looking forward to helping grow awareness and understanding of the brand’s exceptional wine portfolio among key influencers in Pernod Ricard Winemakers’ target markets,” said PPR Australasia’s executive director Michael Pooley.

PPR Australia will assist Pernod Ricard Winemakers with developing communications strategies and executing media and influencer relations in key markets.

Commenting on the appointment, communications director for Pernod Ricard Winemakers, Claire Haigh, said: “We selected PPR as we wanted an agency with a worldwide network that could deliver a broad communications mix in line with our ambition to be the world’s leading global premium wine business."

"We were really impressed with the team’s strong corporate understanding and focused approach to reach influencers in diverse markets in an efficient way on the ground,” Haigh added.