Perfect Fools Adds Art Director Emil Jonsson

Perfect Fools has hired multi-award winning art director, Emil Jonsson, as part of an expansion of its creative team in the wake of new business wins.

Emil will report to creative director, Klas Lusth, and apply his creative skills across all the agency’s clients. 

Emil joins from Honesty Stockholm, where he worked since 2011, on campaigns including INGO, Riksgälden, Scandic Hotels and H&M.

Prior to Honesty, Emil worked at internationally renowned agencies such as Ester Stockholm, John Doe Worldwide Stockholm, GOSS Gothenburg and ANR BBDO.

His client work portfolio encompasses Red Bull, Renault, Fisherman’s Friend, MTV, and LAFA (Stockholm Läns Landsting).

Emil has a host of awards on his mantelpiece, which includes a gold and two silver Epica awards in 2011, and gold and silver Cannes Lions for work with LAFA in 2010. 

Emil Jonsson comments: “As an art director, I always want to find and create the best solutions to connect brands and consumers. I believe that the digital arena is the most exciting and promising place to be right now, and Perfect Fools stands out as a digital pioneer.”

Klas Lusth, creative director at Perfect Fools, added: “Emil is an extremely talented art director with an impressive breadth of experience, which will help us to combine storytelling, tech and strategy to solve our clients´ business and communication challenges.”

Emil’s appointment follows the recent additions of copywriter Magnus Ivansson, Rasmus Bjurström.