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Pepsi Max and Clemenger BBDO Sydney Urge Aussies To Make The Most of Summer

The spot features the track "Echo Beach" re-recorded by up and coming Sydney-based, funky punk quintet, Borneo

Pepsi Max and Clemenger BBDO Sydney Urge Aussies To Make The Most of Summer

Pepsi has launched its Max Your Summer campaign aimed at enticing and enabling people to get the most out of the summer with a new TV campaign developed by Clemenger BBDO, Sydney. The campaign will run from November through to February 2018 and will consist of 30 and 15 second TV ads, on-air for 17 weeks.

The multi-channel, integrated marketing campaign will be rolled out across the summer period and will make sure that fun-loving Aussies are able to appreciate every second of summer.

The Pepsi Max & Time Out Summer Content Guide and social content will ensure that Aussies everywhere know where to go to have fun and, with dynamic advertising across Facebook and Spotify identifying what's on nearby, there will be no excuse for Aussies to just go home after work.  Its sponsorship of the Open Air Cinema will see Pepsi Max spinning live tracks as eager Aussies take their seats and wait for the movie to start on Friday nights.

To make sure that even the hardest of workers get to max their summer, Pepsi Max is owning the early exit from work with "Boss Your Summer".  This social activation will give away tickets, Domino's pizzas, Grill'd vouchers, Pepsi Max and much more, all aimed at getting Aussies out and about after work and squeezing every last drop out of the day.

Striking out of home advertising, including a 38 metre placement in Perth, will be seen in large format across bus shelters, Shopperlites and in-store to amplify the heavyweight TVC campaign on travel routes and around beaches.

Says Rachel Taylor, senior marketing manager- beverages: "Pepsi Max wants to celebrate every last moment of the Aussie Summer and that means enabling hard-working, fun-seeking Aussies to be ingenious and make the most of their time out. This year our campaign builds on the success of last summer, by celebrating the ways to Max Your Summer."

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Senior Manager Marketing: Rachel Taylor

Creative Agency

Creative Agency: Clemenger BBDO Sydney

Copywriter: Zander Williment

Art Director: Willy Maitland

Chief Creative Officer: Ben Coulson

Group Account Director: Anna Borien

Head of Integrated Production: Denise McKeon

Planning Director: Lucas Black-Dendle

Senior Account Manager: Lettie Marsh

Production Company

Production Company: Velvet

Executive Producer: Imogen Darling-Blair

Director: Dimitri Basil

DOP: Simon Duggan

Producer: Helen Morahan


Editor: Adam Wills

Online Editor: Jess Morgan

Post Production / VFX

Grade: Billy Wychgel


Music : Borneo

Sound Production: We Love Jam

Category: Soft drinks , Water

Genre: PR , Scenic