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Creative

Pepsi Light Logo Morphs into Outdoor Activities in These Colombian Print Ads

lbbonline.com, 3 months ago

Sancho BBDO highjacks the curves of the logo

Pepsi Light Logo Morphs into Outdoor Activities in These Colombian Print Ads

This luscious print campaign was created by Sancho BBDO Colombia for Pepsi Light.

The inspiration was born from playing with the Pepsi logo. Sancho BBDO believes that Pepsi Light is a product that encourages consumers to go out, move and be active.

The Pepsi logo represents that movement and with a small twist its shape becomes waves, mountains, parachutes and more. 

Daniel Álvarez, ECD to Pepsi at Sancho BBDO, says: “Throughout its history Pepsi Light has highlighted curves; those linear figures that, at least conceptually, established the light spirit of the drink: thin, curvy women who freshened themselves with zero sugar and zero calories. We turned the logo curves into a sports activity that invites people to feel light, where the curves that we have seen and strengthened for more than 125 years, go from the aesthetic to something really meaningful.”





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Client

Brand: Pepsi Light

Creative Agency

Creative Agency: Sancho BBDO, Bogotá

Copywriter: Fabián López 'Chompi', Camilo Torres Ángel, Kyara Ortega

Art Director: Juan David Pardo, Tatiana Serpa, Sebastián Hernández

Executive Creative Director: Daniél Álvarez

Chief Creative Officer: Hugo Corredor, Giovanni Martínez

General Account Director: Javier Jiménez

Retouch: Tatiana Serpa

Illustrator: Juan David Pardo, Tatiana Serpa

Category: Pop/fizzy , Soft drinks

Genre: Print