Get your own Little Black Book.

Build your own personal news stream. Discover the latest work created that interests you, share your favourite stories and follow your favourite people and companies

Already have an account?

Creative

People are Getting 'Yakked Off' by Shoddy Kayaks, Warns Perception

Funny video created by Humanaut wants to protect people from "sub-par sea crafts"

People are Getting 'Yakked Off' by Shoddy Kayaks, Warns Perception

Brand Invention Agency Humanaut has created a long-form video for new client Perception Kayaks that exposes the murky world of cheap kayak knockoffs, or “yakoffs.” A send-up of low-budget instructional videos, the digital campaign teaches people how to spot the difference between inferior-quality imitators and real Perception Kayaks. It’s all in an effort to make sure no one ever gets “yakked off.”

Kayaking is a rapidly growing sport, and it’s attracted numerous me-too manufacturers that are trying to make a quick buck. This trend is causing first-time buyers to fall victim to cheaply made kayaks and cheap price points, available at superstore retailers. Perception, on the other hands, has been a leader in the kayak market for more than 40 years, making kayaks in the US in Greenville, South Carolina.


The humorous, three-minute instructional video uses victim’s testimonials, re-enyakments, undercover footage and more to tell cautionary tales of what can happen if you end up in a yakoff. “I was out buying some toilet paper and I saw a kayak for $199,” one subject recalls in the video. “I thought, ‘Kayaks should not be that cheap. I was right.”

Humanuant did what they do best,” said Todd King, VP of Marketing. “They helped us find the cultural tension within our category and delivered important information in a highly technical category where mis-information abounds. All while being entertaining and very funny.”

The work launches on April 16th on YouTube with banners and a landing page that dives further into spotting the signs.
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
Client

Advertiser: Confluence Outdoors / Perception Kayaks

Creative Agency

Creative Agency: Humanaut

Chief Creative Officer: David Littlejohn

Content Director: Dan Jacobs

Copywriters: Andy Pearson, Liza Behles, David Littlejohn

Account Supervisor: Michelle Sturgis

Designer: Carrie Warren, Coleson Amon

Production Company

Production Company: Humanaut Productions

Director: Dan Jacobs

DOP: John Matysiak

Producer: Tommy Wilson

Art Director: Carrie Warren

Art Director : Carrie Warren

Offline

Editor: Tyler Beasly

Post Production / VFX

Post Production Company: Fancy Rhino

Category: Outdoor equipment , Sports and leisure

Genre: Comedy , People