Passion Animation Studios has signed award-winning director Jimmy Kiddell, as of 16th April.

Joining from the Mill, Jimmy was involved in high profile projects for Audi, Johnnie Walker and Range Rover. He directed last year's ‘The Easter Surprise’ for Netto, a heartwarming tale with beautiful CG characters rendered inside a real world set.

Jimmy joins Passion with ambitions to experiment in different media. Inspired by the diversity of work produced by the studio, Jimmy is excited by the challenge of working outside of CG and mixing it with techniques like stop motion.

Debbie Crosscup, MD and EP of Passion, says: “We’re over the moon to bring Jimmy’s keen eye for character, performance and colour into the Passion roster. Passion Animation Studios is built on character and story development, signing Jimmy Kiddell brings expertise and a unique style to the team."