Park Pictures London Signs Director Jake Erland

Production company Park Pictures welcomes compelling UK director and cinematographer Jake Erland to their iconic roster of talent.

Park – founded by director and cinematographer Lance Acord and home to Academy Award-winning directors including Emmanuel Lubezki – doubles down on its reputation as ‘the cinematographer’s production company’ by joining forces with exciting new talent Jake Erland. Jake started out shooting skate videos and evolved his signature style through a prolific long-term collaboration with London brand Palace.

Jake’s photographic framing and dynamic vision as a cinematographer naturally evolved into a strong directorial voice that brings his influences – of ‘80s and ‘90s cinema and ‘90s and noughties fashion photography – together in a way that is full of energy, visually innovative and VFX experimental, as well as a mirror to the creative community he is deeply rooted in.

Jake has shot multiple videos with influential British music artists like Shygirl, Beabadoobee and Rachel Chinouriri as part of long-term collaborations that are visually defining a new wave of contemporary culture. He has received UKMVA nominations for his Beabdoobee work and his 2024 video for the Rachel Chinouriri track Never Need Me – which featured Florence Pugh as Rachel’s wingwoman – went viral with press in Elle, Wonderland, Grazia, Cosmopolitan, W Magazine and Daily Mail.  

Jake’s other clients include Samsung, On, Palace, Rapha, Dior, Tommy Jeans, Zara, Salomon, Vans, Louis Vuitton, Dazed and John Paul Gaultier.

“Park London is thrilled to add Jake to our roster. I am drawn to the energy and playfulness in his work. As a DOP/director he’s really the perfect fit,” said Park London managing director Fran Thompson.

“I’m so excited to start this journey with Park,” said Jake. “I never planned to be a director, it’s something my career has evolved into naturally – so to join Park, a company with an ethos so aligned to my own, feels like I've found the natural home for my practice. I can’t wait to see where it goes from here but I rest easy knowing that I have this wonderful team behind me and an iconic roster to inspire me.”