Paramount Channel Dedicates February to Cinema Lovers

February is known as the lovers’ month, but it’s not just for couples. Everyone of us feels love: it can be for a person, for an animal, a place, a sport or of course for great cinema.

To these ones, the story lovers, Paramount Channel dedicates a special programming: a series of Oscar films – such as 'Il Postino: The Postman', 'American History X', 'Casablanca', 'Rain Man' and 'The Last of the  Mohicans', just to name a few of them - and, at the end of the month, the original production 'The Italian Jobs: Paramount Pictures and Italy'.

Love is the leitmotif of the promo created by Cookies & Partners, "because cinema is a great love story, as our copywriter Roberto D'Agostin wrote," comments Francesca Mudanò, Executive Partner of the communication agency. "After the promo for the launch of the Star Trek saga, it was a pleasure for us to work again among the "stars" with Paramount Channel, as well as to work together with the Viacom Creative Entertainment Brands department."