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Papaya's Weronika Lawniczak Shoots an Arresting PSA

The arresting film highlights the dangers of smog

Papaya's Weronika Lawniczak Shoots an Arresting PSA

Weronika Lawniczak, Papaya Young Director's finalist and Papaya roster director as of this January combined forces with Publicis to showcase the smog problems in cities.

Instead of using scary images, dark skies and the typical dirty, smokey images, the Papaya production plays with the phrase "breathtaking".

You can check out the intense film below:

Category: Beauty/health , Health care

Genre: Fashion & Beauty , Music & Sound Design , Photography , Storytelling