Original Source Asks What Does Smell Sound Like?

Original Source has launched a new social media campaign that invites the public to vote for the brand’s next limited edition shower gel.

Created by Work Club, the month-long campaign puts three naturally intense flavours to the public test – with every like, comment and retweet representing a vote.

At the heart of the campaign lies a series of unique 3D soundscapes, launching today. Produced in conjunction with Factory Sound, they allow listeners to digitally trial each flavour through an immersive virtual shower experience. Fans also have the chance to co-create the packaging design with the winning variant hitting the shelves this summer.

Holly Shaw, Brand Manager for Original Source, said: “Original Source has a strong point of difference in the market place and is much loved by its loyal consumers and has an engaged online fan base. We believe that this campaign is a great opportunity to build on their passion for intense natural shower experiences and to help shape the future of our product portfolio.”

Ben Phillips, Senior Strategist at Work Club, said: “Original Source is a naturally social brand; there are thousands of advocates sharing their love for the product online so it makes perfect sense to channel their passion to determine the future of the product range.”

To place your vote visit facebook.com/OriginalSource.GB

Credits

Client: Original Source                                                                                                                 

Project Name:  Seasonal Editions                                                               

Brief in one line: Promotion of the 2014 Original Source Seasonal Editions via social media

Key People

·          Client: Original Source (PZ Cussons UK)

·          Advertising Agency: Work Club                             

·          Agency Creative Director:  Ben Mooge                

·          Creative Teams:  Jim Stump / Mathieu Cuvelier / Jim Nilsson / Jacob Bjordal                           

·         Art Director:  Eduardo de Felipe

·         Designer: Ana Espuig                                        

·         Senior Strategist: Ben Phillips                                                                   

·      Account Management: James Zorab                                 

·          Producer: Paula Aguilar                                 

·          Production Company:  Factory Sound