Organic Protein Shake Aims to ‘Save The Bros’ in Hilarious Mock PSA
Bros are an endangered species. But it’s not over-hunting and deforestation that’s wiping these poor fellows out. It’s themselves.
At least that’s what this flippin’ hilarious mock PSA from dairy brand Organic Valley is all about. Created by Humanaut, the two-minute film aims to wean body-pumping bros from their run-of-the-mill, additive-laden protein shakes in favour of Organic Valley’s new Organic Fuel, and in tow ‘Save The Bros’.
The whole thing really pokes fun at exactly the kind of tank-top loving, back-cap-wearing dudes that it’s aiming at, and it’s all pretty damn hilarious.
Also check out the ‘Save The Bros’ website and get your mitts on some of the world’s finest bro paraphernalia.
Advertiser: Organic Valley
Brand: Organic Fuel
Creative Director: David Littlejohn
Copywriter: David Littlejohn, Mike Cessario
Art Director: Stephanie Gelabert, Sean Davis
Associate Creative Directors: Mike Cessario
Creative Agency: Humanaut
Creative Adviser: Alex Bogusky
Music and Sound
Composer: Carl Cadwell
Music Production: Skypunch Studios
Editor: Tyler Beasley
Director: Daniel Jacobs
DOP: Annie Huntington
Producer: Katie Nelson
Production Company: Fancy Rhino, Chattanooga, TN
Production Designer: Chad Harris
Category: Energy , Soft drinks
Genre: Comedy , People