Get your own Little Black Book.

Build your own personal news stream. Discover the latest work created that interests you, share your favourite stories and follow your favourite people and companies

Already have an account?

Editors' Choice

Organic Protein Shake Aims to ‘Save The Bros’ in Hilarious Mock PSA, 3 years, 9 months ago

Editors' Choice: Organic Valley pokes fun at obsessively burly dudes in two-minute funny from Humanaut

Organic Protein Shake Aims to ‘Save The Bros’ in Hilarious Mock PSA

Bros are an endangered species. But it’s not over-hunting and deforestation that’s wiping these poor fellows out. It’s themselves. 

At least that’s what this flippin’ hilarious mock PSA from dairy brand Organic Valley is all about. Created by Humanaut, the two-minute film aims to wean body-pumping bros from their run-of-the-mill, additive-laden protein shakes in favour of Organic Valley’s new Organic Fuel, and in tow ‘Save The Bros’. 

The whole thing really pokes fun at exactly the kind of tank-top loving, back-cap-wearing dudes that it’s aiming at, and it’s all pretty damn hilarious. 

Also check out the ‘Save The Bros’ website and get your mitts on some of the world’s finest bro paraphernalia. 

Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Advertiser: Organic Valley

Brand: Organic Fuel

Creative Agency

Creative Agency: Humanaut

Copywriter: David Littlejohn, Mike Cessario

Art Director: Stephanie Gelabert, Sean Davis

Creative Adviser: Alex Bogusky

Associate Creative Director: Mike Cessario

Production Company

Production Company: Fancy Rhino, Chattanooga, TN

Director: Daniel Jacobs

DOP: Annie Huntington

Producer: Katie Nelson

Production Designer: Chad Harris


Editor: Tyler Beasley


Composer: Carl Cadwell

Music Production: Skypunch Studios

Category: Energy , Soft drinks

Genre: Comedy , People