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Organ Donors Save Lives in New Campaign from Publicis New York

The 'Josh's List' video has received 9 million views in the first 16 days since its launch

Organ Donors Save Lives in New Campaign from Publicis New York

A new awareness campaign from the United Network for Organ Sharing (UNOS), in partnership with Publicis New York, explores the emotionally charged connection between an organ donor and recipient. The agency’s creative team drew inspiration from real transplantation stories, from completing donors’ bucket lists to listening to the beat of a donated heart. The video for the campaign, “Josh’s List,” directly ties to some of the true-life relationships that inspired the film. This is the first PSA for UNOS in the past 20 years.

In the 16 days since being launched, “Josh’s List” has reached 9 million views, 44,000+ Likes and 165,000+ Facebook shares to date, and generated hundreds of stories of real lives touched by organ donation in the 1,600+ Facebook comments. In addition to an online presence, the spot was distributed to 1,600 TV stations in the U.S.

The project started as a simple idea and a cold call to UNOS from director, cinematographer and writer Damien Toogood, and grew to include many collaborators, including Publicis New York and the rock band Metric. Production also weaved in those personally touched by organ donation, including an extra who accepted a double lung transplant.

Creative Agency

Producer: Shae Horton

Chief Production Officer: Lisa Bifulco

Chief Creative Officer: Andy Bird

Executive Producer: Jennifer Guliner, Will Butler-Sloss

Director: Damien Toogood

Creative Director: Jeremy Filgate, Zack Kurland

Creative Agency: Publicis New York

Copywriter: Patrick Merritt

Music and Sound

Sound Editor: Joe O’Connell

Music Supervision: Patrick Oliver

Artist: Metric


Editor: Geordie Anderson

Post Production / VFX

Producer: Dave Kelly

Post Production House:

Production Company

Production Company: Kantara

Category: Charity , Corporate and social

Genre: Digital , PR , People