Orchard Thieves will launch its Saatchi-created campaign to New Zealand and Australian consumers during 2017.
DB Breweries has announced the appointment of Saatchi & Saatchi as
the lead creative agency on Orchard Thieves cider, following a creative
pitch process. The pitch was led by Saatchi & Saatchi in Auckland,
with support from its Sydney agency.
Says
Sean O'Donnell, marketing director, DB Breweries: "We were really
impressed with the thinking and passion the Saatchis team brought us and
the way the two offices worked seamlessly throughout the whole process.
We're looking forward to launching the campaign to consumers and
transforming their perceptions of the cider category."
Says Paul
Wilson, managing director, Saatchi & Saatchi: "This is a fantastic
opportunity and we've had a lot of fun developing the campaign. It's
been great to continue working with Sean and the team at DB who are
passionate, collaborative and ambitious for great work."