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Opus Energy Appoints Gyro UK to Create Brand Campaign

31/01/2018
Advertising Agency
London, United Kingdom
27
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gyro UK will develop a brand campaign that showcases Opus Energy’s expertise in working with businesses
Opus Energy, the leading independent energy supplier for businesses in the UK, has chosen gyro UK to develop its latest brand campaign.

Opus Energy was founded in 2002 and has grown significantly in recent years, becoming a key challenger to the ‘big six’ energy companies. It is now the sixth largest business energy supplier in the UK and won Utility Supplier of the Year in the 2017 British Small Business awards.

This growth is due to its success in delivering outstanding customer service, embracing renewable sources, and providing competitively priced energy. Over 90% of Opus Energy’s customers choose to stay with the supplier year on year.

gyro UK will develop a brand campaign that showcases Opus Energy’s expertise in working with businesses.

Last year, Opus Energy was ranked one of the ‘healthiest brands in the UK’ by Kantar Millward Brown, alongside household names including Dyson, easyjet, and Innocent.

“The campaign will highlight the benefits businesses can expect in choosing Opus Energy as their ‘go to’ energy supplier,” says Lynn Morrison, Marketing Director for Opus Energy. “gyro demonstrated unique insights into our market and business audiences and had clear ideas on how we can excite and engage those audiences creatively. gyro’s full-service offering is really beneficial for this brief as we are taking an approach which unites both media and creative thinking”.  

Kate Howe, gyro UK CEO, added: “It is always inspiring to be involved in a campaign that will challenge the conventions of a market where huge players dominate. Working with Opus Energy, we see an opportunity to create powerful work which will further differentiate Opus Energy in this highly competitive space”.
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