OgilvyOne Hong Kong Names Rafael Guida Executive Creative Director

OgilvyOne Hong Kong has announced the appointment of Rafael Guida as Executive Creative Director, effective immediately. Rafael’s focus will be to expand digital offerings and grow the team, working alongside Sheilen Rathod, Managing Director at OgilvyOne Hong Kong. Rafael will report directly to Reed Collins, Chief Creative Officer, Ogilvy & Mather Group, also based in Hong Kong.

Rafael has relocated to Hong Kong from OgilvyOne in Kuala Lumpur where he was Creative Director. He brings with him a wealth of experience having worked for the company across various markets worldwide, spanning Asia Pacific, the Middle East and Latin America. A proven leader and a 12 year veteran in digital marketing, Rafael is also a recipient of multiple awards wins, including Cannes Lions, Effies and OneShow.

Commenting on his new role, Rafael said, "It’s a privilege to join OgilvyOne Hong Kong and work with an incredibly talented team. The agency has an excellent track record of producing outstanding work for great brands and I look forward to being a part of it and expanding the creative flow, particularly within the mobile and e-commerce space.”

Welcoming Rafael’s appointment, Sheilen Rathod, Managing Director at OgilvyOne Hong Kong said, “Rafael is a driven leader and a true digital specialist. His creative background and extensive experience make him the best person to help our clients succeed using the right mix of creativity and effectiveness.”

Reed Collins, Chief Creative Officer, Ogilvy & Mather Group Hong Kong added, "The addition of Rafael further builds our proven digital creative strength here at 99 Queens Road. He joins a team that boasts some of the best creative talent Hong Kong has to offer and will only further increase our creative and effectiveness trajectory."