Ogilvy Sydney's Creative and Digital Beefed Up

Ogilvy Sydney has hired the talents of renowned creative and digital innovation expert, Shaun Branagan, announcing his appointment as Group Creative Director/Head of Digital.

 

Effective immediately, Shaun joins Ogilvy Sydney’s established creative team with an immediate responsibility to integrate online strategies and digital projects into current client campaigns including, Coke, Vodafone, St.George and KFC, backed up by an aggressive new business brief.

 

Ogilvy Australia CEO Andrew Baxter said Branagan’s creative credentials teamed with his digital expertise made him an outstanding choice for the GCD/Head of Digital role.

 

“Shaun’s pedigree in bringing together ideation and technology will add real grunt to our creative offering,” he said. “His talent has been recognised with a raft of awards, and will add weight to Ogilvy’s heavy creative digital commitment. Shaun’s a welcome addition to our talented team.”

 

Branagan earned his stripes both nationally and internationally. He was previously Creative Director of Digital Innovation with BWM in Melbourne and prior to that was Chairman and ECD at NetX and ECD of Saatchi & Saatchi HK.

 

It is the latest in a string of senior creative appointments made by the Ogilvy Group during the past 18 months, including:

 

- Brett Howlett – ECD Ogilvy Sydney (previously ‘Creative Partner’ Archibald Ingall Stretton NY)

- Michael Raso – GCD/Head of Art Ogilvy & Mather Sydney (previously ECD at McCann Sydney)

- Rob Morrison – Creative Director OgilvyOne Sydney (previously at BWM Sydney)

- Dave Scott – Creative Director OgilvyOne Melbourne (previously CD CUBED)

 

These recent recruits and Branagan join other senior creatives at Ogilvy including Russell Smyth, CD and Boris Garelja, CD on the highly successful “Share a Coke” campaign.

 

“Shaun will continue Ogilvy’s commitment to bring its clients the best possible digital experience and most relevant creative products for today,” said Brett Howlett, ECD, Ogilvy Sydney. “He combines the best of both worlds to the agency: respect for ideas that build brands and deep experience in tech-ledcommunications. Ogilvyanditsclientsareluckytohavehim.”

 

Baxter said: “Ogilvy Sydney has a multi-talented creative team and an enviable reputation in Australia. Their task is to ensure they continue to employ all their strengths and challenge themselves to continually evolve the creative and digital work they produce for Ogilvy clients.”

 

Ogilvy Sydney is part of STW Group, Australia’s leading marketing content and communications services group.