Office Space Marketplace HeadBox Launches #BrilliantSpaces Campaign with ASTP

HeadBox, the UK’s first online marketplace for creative, inspiring and off-site spaces, has launched its first digital acquisition campaign #BrilliantSpaces.

ASTP devised the creative strategy, data and programmatic media tactics behind #BrilliantSpaces to target HeadBox’s core audience of Personal Assistants, Executive Assistants, Event bookers and HR managers across the creative, media legal and financial industries at what is a key stage of growth for the company after recently raising £1.2 million in funding.

The campaign communicates and promotes HeadBox’s passion for effortless off-site, meeting and event booking. HeadBox brings together people and spaces, all in one place to make brilliant things happen by cutting out the middle-man, making the searching, booking and paying for creative, inspiring and off-site event spaces really simple and easy. HeadBox also helps businesses that have a space that is not being used at a certain time to rent it out to people who could use that space.

Andrew Needham, CEO of HeadBox, said: “2016 is going to be an incredibly exciting year for HeadBox. Now the business has launched, we want to reach the large audiences of potential guests in London who book events for their company, to show them not only there are so many more inspiring and creative spaces than the usual, boring meeting rooms but that the way to search, book and pay for them is so much easier and more seamless”.

Alex Packham of ASTP explained how the #BrilliantSpaces campaign would help HeadBox during this key stage of growth: “We’ve worked very closely with HeadBox on understanding and mapping their target audiences to come up with a creative approach that engages them, along with working on media tactics that will reach them effectively. #BrilliantSpaces showcases the incredible number of unique and exciting spaces in London available to host meetings and events in all shapes and sizes. We’re so pleased to be working with HeadBox to help grow their business.”