Big, city-wide campaign was created in-house with media by Noble People
Women-first social connection platform Bumble is honouring its most inspiring NYC users in a massive campaign called #FindThemOnBumble.
Created in-house by Bumble with media by Noble People, it comes to life through a video docuseries and a major outdoor campaign taking over NYC (over 500 hyper-targeted outdoor placements where the featured users live, eat, shop and dwell, major subway station takeovers, storefronts, buses, half a million placements on pizza boxes and coffee sleeves, etc, and then full NY Post print wraps).
Additionally the stories will play out online through a designed FindThemOnBumble.com website, along with @FindThemOnBumble on Instagram. 112 users are profiled – everyone from people like the founder of SoulCycle, to the former white house deputy chief of staff under Obama, to every day inspiring men and women who use the app. And Bumble plans to take the #FindThemOnBumble campaign to other major cities throughout the world following to continue to honour its most inspiring users — the platform currently has over 40 MILLION users across the app’s three modes - Bumble bizz, date and BFF.
“We have the most vibrant community of users in the world, and we wanted to do something special to celebrate their authentic and inspiring stories,” said Whitney Wolfe Herd. “This collection of personal and vulnerable vignettes from real users captures the very essence of what Bumble is all about: honouring those that share our mission and values of kindness, accountability, empowerment and equality.”
“This is just the beginning for #FindThemOnBumble," added Whitney. "We’re going to take this campaign to cities all over the world in an effort to celebrate the raw and inspiring beauty of our users and their personal stories.”
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