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Creative

NutriBullet Introduces BulletFit: A Revolution in Sticking to Your New Year’s Resolutions

The campaign from Humanaut reminds people that nutrition goals are as important as exercise, and much easier to stick to

NutriBullet Introduces BulletFit: A Revolution in Sticking to Your New Year’s Resolutions

NutriBullet is ringing in the New Year with a new campaign created by Humanaut that introduces a revolutionary new fitness program called BulletFit – the fastest way to get BulletFit this year. 
 
In a series of short spots, the campaign pokes a little fun at the latest fitness fads and trends by treating NutriBullet’s beautifully designed, compact blenders like an innovative fitness program. 
 


The ads feature a BulletFit class with an instructor getting people amped by telling them to “push it” and “feel the blend”, only to reveal later that this “exercise routine” is really just a way to make a delicious, nutrient-packed smoothie. 

 
The campaign is running in January to remind people that your nutrition routine is equally as important as your workout routine when it comes to achieving fitness goals and sticking to your New Year's resolutions.

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Client

Client: Nutribullet

Agency

Agency: Humanaut

Campaign Title: BulletFit

Chief Creative Director: David Littlejohn

Chief Strategy Officer: Andrew Clark

Creative Director: Nathan Dills

Executive Producer: Dan Jacobs, Tommy Wilson

Associate Creative Producer: Rachel Bohanon

Copywriters: Austin Howe, Emily DeMario, Trey Tyler

Senior Art Director: Carrie Warren

Art Director: Steven Preisman

Senior Designer: Jen Rezac

Production Company

Production Company: Humanaut

Associate Producer: Thomas Stroud

Production Coordinator: Rosie Graber

Director: Barlow Jacobs

Director of Photography: Annie Huntington

Photographer: Isaiah Jay

Post Production

Post Production: Humanaut

Post Producer: Kyler Potter

Editor: Jeri Eduave

VFX: Victor Tyler

Color: Matt Hadley

Sound Design: Daniel Cooper

Original Score: D’arce Peter

Category: Home Appliances , Kitchen Appliances

Genre: Comedy , Dialogue , People