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Creative

Nord DDB Sweden Puts Bacon on Famous Artworks for McDonald's

Da Vinci's "Mona Lisa" and Van Gogh's self-portrait among the pictures being used for the funny campaign

Nord DDB Sweden Puts Bacon on Famous Artworks for McDonald's

McDonald’s Sweden recently launched Big Mac Bacon. Simply a classic with bacon. To advertise the news Nord DDB Stockholm created a series of outdoor and print ads where Da Vinci's "Mona Lisa", Van Gogh's self-portrait and Grant Woods ”American Gothic” were showed, but with one addition, bacon. In radio, bacon were added to Beethoven’s Für Elise.

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Client

Advertiser: McDonald´s

Creative Agency

Creative Agency: NORD DDB

PR Agency: Prime

Media Agency

Media Agency: OMD

Genre: Storytelling