'No Name' Grocery Brand Goes Back to Basics with These Hilariously Simple Ads
In collaboration with john st., Soft Citizen’s Terri Timely brings to life a fully integrated campaign for Loblaw’s quirky packaged grocery brand, No Name.
The typically quiet brand launched its campaign on September 5th, 2019. Living in out of home, broadcast, online and subway takeover, spots leading the launch show a yellow room with black Helvetica font depicting a meta advertising shoot, announcing itself as “a No Name commercial for Simple check products” with obvious signage for 'floor', 'glass' and '30-second commercial'.
With over 1.2 million views on their aptly titled 'Viral Cat Video' via YouTube, counts are climbing.
These bite sized commercial and content pieces are awash with some of the most recognisable branding and design on Canadian grocery shelves, and now No Name is bringing its bichromatic impact to a mass campaign, building awareness of its 'Simple Check' logo and health attributes.
Creative Agency: john st.
Chief Creative Officer: Angus Tucker
Executive Creative Director: Cher Campbell
Associate Creative Director & Copywriter: Sanya Grujicic
Associate Creative Director & Art Director: Simon Au
Agency Producer: Sharon Langlotz
Production Company: Soft Citizen
Director: Terri Timely
Exec Producer: Eva Preger, Link York, Rob Burns
Line Producer: Merrie Wasson
Director of Photography: Chris Mably
Production Designer: Jeremy McFarlane
Post Production: Saints Editorial
Editor: Mel Hider
Transfer Facility: Saints Editorial
Colourist: Rosalyn Di Sisto
Online: Art Jail
Online Artist: Steve Mottershead
Music House: Boombox
Music Track Director: Roger Leavans
Engineer: David Goudie
Category: Retail and Restaurants , Supermarkets