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Creative

Nissan Moves to the Beat with Big Track to Promote the Kicks

The “Kicks Effect” campaign created by Juniper Park\TBWA features Lizzo's upbeat track 'Better in Colour'

Nissan Moves to the Beat with Big Track to Promote the Kicks

Nissan Canada brings more bold and energetic work into market following their successful launch of the Kicks. After a year of performing strongly against automotive norms, the company wants to aim higher. For this campaign they joined up with Lizzo to amplify their connection to a younger demo through use of her track “Better in Colour”. The new commercial encourages self-expression through the two-tone colour available on the Kicks.

Last year, the Kicks launched with a 360° campaign featuring the TV commercial “Underground,” which showcased available Bose Headrest Speakers and standard Intelligent Emergency Braking. The new commercial continues to promote Nissan Intelligent Mobility technology with features like Apple CarPlay and its 7 inch touchscreen display.

“With a great sound system and cool colour options, the Kicks is all about self expression,” says Steve Rhind, Director of Marketing. “Our new campaign shows how the Kicks can help you leave your mark on the world.

The Kicks Effect was shot in downtown Toronto, as the vehicle is ideal for city dwellers. It follows the car through the city, leaving a wake of colour behind. With the perfect energy and lyrics, the soundtrack “Better in Colour” by Lizzo adds to the appeal of a visually stunning film.


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Client

Advertiser: Nissan Canada

Creative Agency

Creative Agency: Juniper Park\TBWA

Chief Creative Officer: Graham Lang

Associate Creative Director: TJ Arch

Art Director: Yan Snadjr

Copywriter: Tom Mednick

Producer: Risa Sone

Account Director: Michael Sampson

Media Agency

Media Agency: OMD

Production Company

Production House: Animals

Director: JacksonKarinja (Gareth Jackson/Mark Karinja)

Director of Photography: JacksonKarinja

Executive Producer: Chris Hutsul

Offline

Edit Company: Saints Editorial

Editor: Ross Birchall

Post Production / VFX

Post Production Company: The Vanity

Lead Animator: Sean Cochrane

Executive Producer: Stephanie Pennington/Kayla Baxter

Music

Music Company: TA2 Music

Original Music: No

Sound Engineer: Dave Clarke

Producer: Steve Gadsden

Licensed Music: Yes - Lizzo 'Better in Colour'

Licensing: TA2 Music (Christine Leslie)

Category: Automotive , Cars