Nissan Moves to the Beat with Big Track to Promote the Kicks
Nissan Canada brings more bold and energetic work into market following their successful launch of the Kicks. After a year of performing strongly against automotive norms, the company wants to aim higher. For this campaign they joined up with Lizzo to amplify their connection to a younger demo through use of her track “Better in Colour”. The new commercial encourages self-expression through the two-tone colour available on the Kicks.
Last year, the Kicks launched with a 360° campaign featuring the TV commercial “Underground,” which showcased available Bose Headrest Speakers and standard Intelligent Emergency Braking. The new commercial continues to promote Nissan Intelligent Mobility technology with features like Apple CarPlay and its 7 inch touchscreen display.
“With a great sound system and cool colour options, the Kicks is all about self expression,” says Steve Rhind, Director of Marketing. “Our new campaign shows how the Kicks can help you leave your mark on the world.
The Kicks Effect was shot in downtown Toronto, as the vehicle is ideal for city dwellers. It follows the car through the city, leaving a wake of colour behind. With the perfect energy and lyrics, the soundtrack “Better in Colour” by Lizzo adds to the appeal of a visually stunning film.
Advertiser: Nissan Canada
Creative Agency: Juniper Park\TBWA
Chief Creative Officer: Graham Lang
Associate Creative Director: TJ Arch
Art Director: Yan Snadjr
Copywriter: Tom Mednick
Producer: Risa Sone
Account Director: Michael Sampson
Media Agency: OMD
Production House: Animals
Director: JacksonKarinja (Gareth Jackson/Mark Karinja)
Director of Photography: JacksonKarinja
Executive Producer: Chris Hutsul
Edit Company: Saints Editorial
Editor: Ross Birchall
Post Production / VFX
Post Production Company: The Vanity
Lead Animator: Sean Cochrane
Executive Producer: Stephanie Pennington/Kayla Baxter
Music Company: TA2 Music
Original Music: No
Sound Engineer: Dave Clarke
Producer: Steve Gadsden
Licensed Music: Yes - Lizzo 'Better in Colour'
Licensing: TA2 Music (Christine Leslie)
Category: Automotive , Cars