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Creative

Nissan Have Made the World's First Wearable Device to Help Predict the Behaviour of the Sea

The Percebeiro Shield, made by Glassworks Special Projects division Xavi's Lab and Nissan is to be worn primarily by fishermen

Nissan Have Made the World's First Wearable Device to Help Predict the Behaviour of the Sea

We are incredibly pleased to finally share the latest project from Glassworks Special Projects division Xavi's Lab. After many months of research and work in collaboration with Nissan, 'Percebeiro Shield' is born. 
 
In the Northwest corner of Spain in the region of Galicia, brave fishermen known as the Percebeiro, risk their lives in the crashing Atlantic waves, collecting a delicacy from the rocky coastline called Percebe, otherwise known as Goosneck Barnacles. Many websites list this delicacy as the nations favourite seafood. As a result prices can reach heady heights especially at Christmas. This is often when the seas are most dangerous. 


Xavi's Lab has been working closely with Nissan developing Percebeiro Shield a device worn by the fishermen that predicts the seas behaviour, warning them when the most dangerous waves are approaching. Through a LIDAR scanner, Xavi’s Lab has developed a software that scans the sea and through the a device attached to the neoprene of their wetsuits, the ‘Percebeiro’ receive different alerts indicating the current state of the sea so they can anticipate the risk. Potentially this device will save lives and minimise the risk of injury during this extremely risky form of fishing. 






Advertiser

Sales Team: Alex Igual Mar Bujons Ferran Granell

VP of Global Creative: Juan Sánchez

Creative Director: Álber Fernández

Art Director: Daniel Ubach,Sergio Lahoz

Advertiser: Nissan

Creative Agency

Production Director: Ignasi Céspedes

Production Coordinator: Júlia Cayetano Díaz

Digital Producer: Rebeca Garrobo

Digital Art Director: Sergio Lahoz

Creative VP: Juan Sánchez

Creative Director: Álber Fernández

Creative Agency: TBWA Espana

Digital Production Company

Wearable Developer: Raúl Nieves

IT Manager: Washington Neira

Creative Coder: Xavi Tribó

Communications Developer: Modesto Rodríguez

Colourist: Pepin Pedraza

3D Artist: Javier Verdugo

2D Lead: Dani Granado

2D Artist: Octavio Roes

CG Designer: Octavio Roes

App/Digital Production: Glassworks - Xavi’s Lab

Music and Sound

Audio Post Production: Oido

Music Agency: Trafalgar13 Music House

Offline

Editor: Enrique de los Arcos

Post Production / VFX

2D : Dani Granado

Production Company

Production Company: Mamma Team

Executive Producer: Albert Soler

DOP: Pol Orpinell

Director: Vicente Gil Ginestar

Category: Aircraft , Automotive