Editors' Choice: 30th anniversary Just Do It campaign from Wieden + Kennedy follows up on the brand's tease featuring the quarterback who 'took a knee' against racist police brutality
Nike has followed up its reveal that it was paying NFL player Colin Kaepernick with a new ad campaign highlighting the dreams of its consumers.
Narrating, and briefly appearing in the campaign, Kaepernick talks over examples of athletes achieving success, while adorned by Nike apparel.
Wieden + Kennedy have created the ad, entitled ‘Dream Crazy’ which features the advice; ‘Don't believe you have to be like anybody to be somebody’ within the script (see below).
Earlier this week Nike encountered major backlash for revealing the football player as the latest face of its Just Do It campaign. He has been without a club in recent times since his decision to ‘Take a Knee’ during the American National Anthem in protest as police treatment of minorities in the US.
Nike | Dream Crazy
If people say your dreams are crazy
If they laugh at what you think you can do
Stay that way
Because what non-believers fail to understand is that calling a dream crazy is not an insult
It's a compliment
Don't try to be the fastest runner in your school
Or the fastest in the world
Be the fastest ever
Don't picture yourself wearing OBJ's jersey
Picture OBJ wearing yours
Don't settle for homecoming queen or linebacker
Lose 120 pounds and become an Ironman after beating a brain tumor
Don't believe you have to be like anybody to be somebody
If you're born a refugee, don't let that stop you from playing soccer
For the national team
At age 16
Don't become the best basketball player on the planet
Be bigger than basketball
Believe in something, even if it means sacrificing everything
When they talk about the greatest team in the history of the sport, make sure it's your team
If you have only one hand, don't just watch football
At the highest level
And if you're a girl from Compton, don't just become a tennis player
Become the greatest athlete ever
Yeah, that's more like it
So don't ask if your dreams are crazy
Ask if they're crazy enough