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Creative

Nike Celebrates Mo Farah's Historic Career with New Inspiring Spot 'Smile'

‘Smile’ was created by Wieden+Kennedy London, directed by Mark Zibert and produced by Rogue films

Nike Celebrates Mo Farah's Historic Career with New Inspiring Spot 'Smile'

As Mo Farah steps onto the London Stadium track to compete in his final campaign for double gold, Nike’s new film ‘Smile’ celebrates the tremendous sacrifice and resilient mindset behind his record-breaking track career...and unbeatable smile.

Most people perceive Mo as the guy who smiles and throws his Mobot around. However, this film chronicles the unseen gruelling journey and mental strength behind his smiley persona. The film gives viewers an unprecedented insight of Mo’s journey and toughest training moments, set against the backdrop of London where Mo grew up. 


A powerful tribute from London-born spoken word artist George the Poet captures the human truth we all recognise; that behind every smile, there is a story that is never as easy as it seems. Today, we celebrate Mo.

‘Smile’ was created by Wieden+Kennedy London, directed by Mark Zibert and produced by Rogue films.

Advertiser

Brand: Philip Jacobson, Bradley Firth, Katie Franz

Advertiser: Nike

Creative Agency

TV Producer: Anna Neilson, Iona Patterson (assistant)

Planner: Paula Bloodworth

Group Account Director: Ryan Fisher

Executive Creative Directors: Tony Davidson, Iain Tait & Kim Papworth

Creatives: Tom Hall and Kate Baker

Creative Director: Anders Stake, Adam Fish

Creative Agency: W+K London

Account Manager: Sophie Lake

Account Director: Sophy Woltman

Music and Sound

Sound Production: Factory Studios

Sound Design: Jack Hallett // Anthony Moore

Producer: Becky Bell

Music Production: Pitch & Sync

Executive Producer: Simon Robinson

Offline

Editor: Dan Sherwen

Edit Company: Final Cut

Post Production / VFX

VFX Supervisor: Jo Gutteridge / Tom Johnson

Post Production House: Time Based Arts

Print / OOH

Retoucher: Stanley’s

Photographer: Jamie Morgan

Designers: Ryan Teixeira,Tobias Bschorr, Artwork David Brodie & Indy Basra (Art)

Copywriter: Freddy Taylor, Philippa Beaumont, Andrew Bevan

Art Director: Tom Hall, Tom Bender & Kate Baker (Art Direction)

Art Buyer: Maisie Willoughby

Agent: Rosie Serlin Associates

Production Company

Production Company: Rogue Films

Line Producer: Sophie Hernandez Weldon

Executive Producer: Charlie Crompton / Orlando Wood

DOP: Ross Giardina

Director: Mark Zibert