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Creative

Nike Celebrates Mo Farah's Historic Career with New Inspiring Spot 'Smile'

‘Smile’ was created by Wieden+Kennedy London, directed by Mark Zibert and produced by Rogue films

Nike Celebrates Mo Farah's Historic Career with New Inspiring Spot 'Smile'

As Mo Farah steps onto the London Stadium track to compete in his final campaign for double gold, Nike’s new film ‘Smile’ celebrates the tremendous sacrifice and resilient mindset behind his record-breaking track career...and unbeatable smile.

Most people perceive Mo as the guy who smiles and throws his Mobot around. However, this film chronicles the unseen gruelling journey and mental strength behind his smiley persona. The film gives viewers an unprecedented insight of Mo’s journey and toughest training moments, set against the backdrop of London where Mo grew up. 


A powerful tribute from London-born spoken word artist George the Poet captures the human truth we all recognise; that behind every smile, there is a story that is never as easy as it seems. Today, we celebrate Mo.

‘Smile’ was created by Wieden+Kennedy London, directed by Mark Zibert and produced by Rogue films.

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Client

Advertiser: Nike

Brand: Philip Jacobson, Bradley Firth, Katie Franz

Creative Agency

Creative Agency: W+K London

Planner: Paula Bloodworth

Group Account Director: Ryan Fisher

Executive Creative Directors: Tony Davidson, Iain Tait & Kim Papworth

Creatives: Tom Hall and Kate Baker

Creative director: Anders Stake, Adam Fish

Account manager: Sophie Lake

TV Producer: Anna Neilson, Iona Patterson (assistant)

Production Company

Production Company: Rogue Films

Executive Producer: Charlie Crompton / Orlando Wood

Director: Mark Zibert

DOP: Ross Giardina

Line Producer: Sophie Hernandez Weldon

Offline

Edit Company: Final Cut

Editor: Dan Sherwen

Post Production / VFX

Post Production Company: Time Based Arts

VFX Supervisor: Jo Gutteridge / Tom Johnson

Music

Executive Producer: Simon Robinson

Sound Production: Factory Studios

Music Production: Pitch & Sync

Producer: Becky Bell

Sound Design: Jack Hallett // Anthony Moore

Print / OOH

Art Director: Tom Hall, Tom Bender & Kate Baker (Art Direction)

Copywriter: Freddy Taylor, Philippa Beaumont, Andrew Bevan

Designers: Ryan Teixeira,Tobias Bschorr, Artwork David Brodie & Indy Basra (Art)

Photographer: Jamie Morgan

Agent: Rosie Serlin Associates

Art Buyer: Maisie Willoughby

Retoucher: Stanley’s