Nike and R/GA London Win Creative Data Grand Prix at Eurobest 2016

R/GA London and Nike have won the first ever Creative Data Grand Prix award at Eurobest, for the ‘Nike On Demand’ service.

Released in June 2016, Nike On Demand is the world’s first universal personal trainer, bringing data-driven inspiration and innovation to every athlete, transforming Nike from a brand into a friend. Decades of athlete data show that the hardest thing for athletes is staying on track. So Nike On Demand was created to deliver bespoke training plans, personal advice from elite coaches and athletes, meaningful reminders and personal congratulations when users achieved their goals.

Nike On Demand is a human-driven 1:1 service on WhatsApp designed for athletes to stay on track with their progress. The bespoke platform connects users with the best of Nike - from professional training plans and personal advice from elite coaches and athletes, to meaningful reminders and VIP access to sold out Nike experiences, On Demand enables athletes to achieve their goals. Over 6 weeks Nike On Demand enabled 240 athletes to take their game to the next level, with over 22K messages exchanged.