Nico Poalillo Joins Nicholas Berglund for Representation

Nico Poalillo joins the roster of Nicholas Berglund for worldwide (excluding US, UK and CZ) representation.

The eldest son of Colombian & Italian immigrants, Nico was born in San Diego and creatively raised in Detroit amongst a cultural renaissance. During his time in Michigan, he developed a fascination for both automotive culture and advertising. Pushing greatness is at the heart of what he does. From his time spent studying design and business at Michigan, Wisconsin, and Harvard, to his work at various advertising agencies including Leo Burnett, McCann, Doner, CM, to his aggressive, yet humanistic work as an up and coming automotive director, Nico's work is rooted in his love for heavy metal, a fascination with making ‘impactful advertising’ and his experience with cancer that has truly revolutionised his personal approach to filmmaking.

Focused on finding the edge, and embracing a natural chaos that evokes a visceral response from viewers, Nico operates with a deep respect for the agency zeitgeist, understanding the value of time on set, accountable client relationships, and ensuring that no stone is unturned as he pushes to make everything count in his directing work. 

Nico said on the recent change in representation, "When I first began my directing journey, I had always dreamt of joining the NB team. Cheesy as that may sound, it's the truth. If I was seeking inspiration, I'd poke around the NB website, and was always eagerly awaiting to see what they may upload to Vimeo each week. 

To me, and many others: They are the top directing brass. A family of directors led by both Nicholas and Rick who are collectively pursuing the best filmmaking in the advertising industry, and providing coaching to their directors on how to evolve their craft. To be accepted into the ranks, and find a home amongst those I've always looked up to is a gift that I cannot put into words. 

Onward.”