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New Stouffer's Campaign Highlights the Diverse Shapes and Sizes of Family

Authentic new spots come from agency Swift

New Stouffer's Campaign Highlights the Diverse Shapes and Sizes of Family

Portland-based strategic creative agency Swift launched a new campaign for Stouffer's called 'It's What's on the Inside that Counts,' the latest chapter of the brand's 'Kitchen Cupboard' commitment.

Reflecting the Stouffer's promise of simplified recipes and more homemade flavors, Swift enlisted actual families from across the U.S. to share what dinnertime means inside their homes. With no scripts, the selected groups are not actors and represent the variety of shapes and sizes a family can take: one a married gay couple and their best friend in NYC, another a recently-returned military man and his three young children in Virginia, and the third a husband and wife who both work in the ER at odd hours in LA.

The spots will appear on Facebook, Instagram, YouTube, and pre-roll, and on, with additional content running on Twitter and Pinterest.


Brand: Stouffer's

Director of Marketing: Tilman Moe

Associate Brand Manager: Tim Wallenhorst

Creative Agency

Creative Agency: Swift

Creative Director: Tian Mullholland, Otis Rubottom

Executive Creative Director: Rick Albano

Chief Creative Officer: Alicia McVey

Group Creative Director: Cat Hyland

Account Management: Jaime Komitor, Michelle Borgese, Randi Roth

Production Manager: Bailey Phillips, Bre Maris, BreAnna Wilson

Strategy: Josie Goldberg, Emily Smith

Director: Karen Fisher

Category: Conveniece , Food