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New Knorr Campaign is Bursting with Brazilian Flavour

MullenLowe Brazil launches latest campaign directed by Trator Filmes' Gabi Brites

New Knorr Campaign is Bursting with Brazilian Flavour

Following the 'Know me Better' campaign launched in 2017, MullenLowe Brazil has created the new follow-up campaign, 'Specialist Flavor', for Knorr Seasoning Powder. 

The campaign’s jingle is both inspired by and a parody of the successful song 'Look at the Explosion' by Brazilian funk singer’s MC Kevinho. While the song plays, people who are experts in the kitchen are shown cooking with Knorr’s seasoning powder. 

The film also contains three digital counterparts that feature the same three TVC actors. Each version includes the same funk music from the TVC and tells the individual’s story revealing some of their specialities and other hobbies.

"Like in the manifesto that launched the new concept, in this campaign we use music to express the brand’s attitude and speciality," says Eduardo Salles, creative director of MullenLowe Brazil.

The film is running regionally in Brazil until the end year on open TV. In addition to the films, the campaign has also created an interactive OOH in Rio de Janeiro, where consumers are invited to connect to the platform via Facebook and publish lunch or dinner tips which will be available to all.

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Editor: Matheus Akkari


Sound Company: Loud


Advertiser: Knorr

Production Company

Production Company: Trator Filmes

Director: Gabi Brites

DOP: Lito Mendes da Rocha

Executive Producer: Gabriela Lemos and Armando Ruivo

1st AD: Jan Eryk Monczka

Art Direction: Erika Betbeder

Creative Agency

Creative Agency: MullenLowe Brasil

Creative Director: Eduardo Salles and Gil Pinna

Creatives: Eduardo Salles, Jefferson Delospital, Yohannã Ioshua, Daniele Chiarantini and Victor Jermann

Producer: Patrícia Oliveira

Planner: Ana Luiza Santos and Felipe Pádua

Client Service: Robert Filshill, Marina Gouvea and Juliana Jezernicky

Media: Erika Cabral, Daniela Heredia, Leonardo Takai, Rivalayne Almeida, Sheila Uyeda, Bruna Meta, Laura Cardeal and Ingrid Tchordach

Category: Food , Sauces and Spreads

Genre: People , Tabletop