New Knorr Campaign is Bursting with Brazilian Flavour
Following the 'Know me Better' campaign launched in 2017, MullenLowe Brazil has created the new follow-up campaign, 'Specialist Flavor', for Knorr Seasoning Powder.
The campaign’s jingle is both inspired by and a parody of the successful song 'Look at the Explosion' by Brazilian funk singer’s MC Kevinho. While the song plays, people who are experts in the kitchen are shown cooking with Knorr’s seasoning powder.
The film also contains three digital counterparts that feature the same three TVC actors. Each version includes the same funk music from the TVC and tells the individual’s story revealing some of their specialities and other hobbies.
"Like in the manifesto that launched the new concept, in this campaign we use music to express the brand’s attitude and speciality," says Eduardo Salles, creative director of MullenLowe Brazil.
The film is running regionally in Brazil until the end year on open TV. In addition to the films, the campaign has also created an interactive OOH in Rio de Janeiro, where consumers are invited to connect to the platform via Facebook and publish lunch or dinner tips which will be available to all.
Editor: Matheus Akkari
Sound Company: Loud
Production Company: Trator Filmes
Director: Gabi Brites
DOP: Lito Mendes da Rocha
Executive Producer: Gabriela Lemos and Armando Ruivo
1st AD: Jan Eryk Monczka
Art Direction: Erika Betbeder
Creative Agency: MullenLowe Brasil
Creative Director: Eduardo Salles and Gil Pinna
Creatives: Eduardo Salles, Jefferson Delospital, Yohannã Ioshua, Daniele Chiarantini and Victor Jermann
Producer: Patrícia Oliveira
Planner: Ana Luiza Santos and Felipe Pádua
Client Service: Robert Filshill, Marina Gouvea and Juliana Jezernicky
Media: Erika Cabral, Daniela Heredia, Leonardo Takai, Rivalayne Almeida, Sheila Uyeda, Bruna Meta, Laura Cardeal and Ingrid Tchordach
Category: Food , Sauces and Spreads
Genre: People , Tabletop