New Hanes Underwear Ad Proves That Silly Can Be Sexy

Fresh from his sperm-filled music video for Tensnake, director Remy Cayuela has moved his attention from men's undies to ladies' in this rather joyful ad for Hanes. And this time round it's all good clean fun as a bunch of women muck about in their beautifully lit apartments, enjoying their silly time. The creative is from agency 360i New York and the spot was produced by Ninja.  

Hanes Women underwear 2014 from Remy Cayuela on Vimeo.

Credits

Director: Remy Cayuela

Producer: Kimberly Stuckwisch

Executive producer: Danielle Hinde

Executive producer: Jamie Miller

Production sales manager: Daniel Kent

Production company: Ninja

Production supervisor: Randy Donaldson

Assistant production Supervisor: Kristin Guinn

1st AD: Jesse Fleece

2nd AD Mike Hart

DoP. Pat Scola

1st AC: Jake Bianco

2nd AC: Elver Hernandez

DIT: Ed Voccola

Gaffer: Ranjeet Rajan

BB Electric: Jeff Siljenberg

Electric: V Chenoweth

Key grip: Eddie Apodaca

Grip: Andy Murillo

Stylist: Elise Velasco

Stylist assistant: Chris Velasco

Make up/hair: Erika Melody Frank

Manicurist: Destiny Handlee

Production designer: Susie Francis

Lead man: Jared Kowalczyk

Set decorator: Jason Bushey

Set decorator: Justin Gaar

Playback: Jacob Baas

Location manager: Christian Fechser

Editor: Jacquelyne London

Colourist: Guillaume Faure

Agency: 360i new-york

Creative: Michele Jaret

Creation director: Aaron Mosher

Agency producer: Sarah Kapoor