Gravity Road has been appointed by the world’s largest
online poker room, PokerStars for a
global online campaign.
Gravity Road were successful following a
competitive pitch and will be responsible for developing an online campaign, which
increases the brand’s visibility and engagement across social platforms and
drives customer acquisitions.
The campaign
will launch in the summer featuring two of the brand’s TEAM PokerStars SPORTSTARS
- Brazilian football legends Neymar da Silva Santos Junior and Ronaldo Luis
Nazario de Lima.
Simon Tilbury,
Associate Director – Advertising at PokerStars said, “We are very excited to be working with Gravity Road. We have
some of the world’s biggest talent, so we needed big ideas that would have
impact. We were not only impressed by the team’s idea but also their
understanding of the content and how people would receive the idea.”
Gravity Road Founding Partner, Mark Boyd, adds, "PokerStars bought a bold strategy and work. We’re stoked to be
working on a great brand with the opportunity to work with some of the biggest
social talent in the world. As Trump
might say, this could be HUGE. We believe
this unique combination can achieve scale and impact within the audience and
with new customers.”