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Creative

NA Collective Creates Custom Floral Bench with FX

The bench was at Columbus Circle, NYC to promote the premiere of 'The Assassination of Gianni Versace: American Crime Story'

NA Collective Creates Custom Floral Bench with FX

NA Collective, creative production agency, has partnered with FX to promote this week's premiere of The Assassination of Gianni Versace: American Crime Story, inviting consumers to take a seat on a custom bench draped in a floral bouquet, designed by Lewis Miller – creator of The Flower Flash. Popping up for one day on January 17, at Columbus Circle, this artistic installation served to beautify the space with floral selections inspired by the series. 

The Columbus Circle bench is one of three custom floral installations created by Lewis Miller Design for the campaign; additional placements were featured at screening events in Miami and Los Angeles. 

The Assassination of Gianni Versace: American Crime Story profiles spree-killer Andrew Cunanan (Darren Criss), whose cross-country path of destruction earns him a spot on FBI’s 10 Most Wanted List, before his murder of international fashion icon Gianni Versace (Edgar Ramirez) on the steps of Versace's South Beach residence in 1997. Based on the book Vulgar Favors by Maureen Orth, the series examines how cultural homophobia and prejudice delayed law enforcement’s search for Cunanan, as well as Versace’s relationship with his sister and muse Donatella (Penélope Cruz). The Assassination of Gianni Versace is a story of failed ambition, about how the pursuit of an “American Dream” ended in murder and suicide. Ryan Murphy, Nina Jacobson, Brad Simpson, Tom Rob Smith, Brad Falchuk, Alexis Martin Woodall, Dan Minahan, Scott Alexander and Larry Karaszewski are Executive Producers. It is written by Tom Rob Smith, and Ryan Murphy directed the premiere episode of the series, which stars Darren Criss, Edgar Ramirez, Penelope Cruz and Ricky Martin. It is produced by Fox 21 Television Studios and FX Productions.