The Immortal Awards juror and BBH India executive creative director opts for a Times of India award winner
In the run-up to this year’s Immortal Awards, our jurors will each select an ad that they believe deserves the title of Immortal. Vasudha Misra , executive creative director at BBH India, is the latest juror to pick their most immortal ad, opting for this Times of India ad that won India its first Gold Film Lions at Cannes...
Times of India "Naaka Mukka" (JWT India, 2009)
My immortal piece would be Naaka Mukka. It came out of nowhere with a sensibility that had not been seen before in Indian advertising. Till then, most of the celebrated work from India was stuff that was just trying to do things the way it was being done all over the world. Naaka Mukka was gloriously, unabashedly Indian - right from the story device, to the music, to what it was trying to convey. Done with a verve that made it intensely watchable, It left me mesmerised. Still does.
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