Mums Get Some Well Deserved Rest in McDonald’s Philippines' 'Himbing'

Motherhood is a full-time job, they say. This has never rung more true than in this pandemic era with mums working non-stop as mothers and career women from home.

And as Mother’s Day approaches, family members try to find all sorts of ways to please mom. But sometimes the best gift to give her is some well-deserved rest.

This is the reminder in Leo Burnett Manila and McDonald’s Philippines’ online film 'Himbing' which features mothers in slumber while a poignant arrangement of Brahms’ Lullaby plays. Launched this week on social media, the film is effectively resonating among families, judging by the engagement it has created.