MullenLowe Group Wins Big At The 2016 Epica Awards
The MullenLowe Group global creative network was the recipient of two Silver awards and one Bronze award at The 2016 Epica Awards, the premier awards show that has been rewarding outstanding creativity since 1987. The network’s agencies MullenLowe U.S. and Ponce Buenos Aires campaigns done for clients JetBlue, Safe Roads Alliance, and Unilever were recognised. In addition, Unilever also received the honour of the 2016 Epica Brand Tribute award.
MullenLowe U.S. was awarded:
1 Silver Award: JetBlue’s “Reach Across the Aisle”: Online Campaigns, Consumer Services and Household category
1 Silver Award: Safe Road Alliance’s “Texting vs Drinking”: Health & Safety category
With the momentum leading up to the 2016 U.S. Presidential election, JetBlue’s “Reach Across the Aisle” campaign conducted an in-flight social experiment hosted at 30,000 feet, testing 150 passengers to embrace compromise and unanimously agree on a free roundtrip flight to a single destination.
Safe Road Alliance’s “Texting vs Drinking” campaign hones in on the importance of road safety, by reframing the context of texting while driving by comparing the behavior to drunk driving. By creating a shareable video, the campaign was able to illustrate the real dangers of text-driving, which can be just as fatal as driving while intoxicated.
Ponce Buenos Aires was awarded:
1 Bronze Award: Unilever’s AXE “Not just a Pretty Hairstyle”: Health, Beauty, Cosmetics & Toiletries category
The stereotype of men trying too hard to look good for fear of being perceived as vain or shallow is disputed in this work, which celebrates the fun of a well-groomed hairstyle.
MullenLowe Group applauds all of the winners, and thanks The 2016 Epica Awards for honoring the winning ideas. To view the MullenLowe Group winning work, please click here.