MullenLowe Group Releases LATIN TALKS Episode 2: 'Walking Through Latin America'
A region as rich in culture as Latin America has many factors that weave into the fabric of their identity. However, with prominent nationalism at the forefront of each nation and their many different cultures, how do the 26 parts that comprise the region identify with each another? Does Latin America work together, or does each country work independently to support their own interests? There are many different opinions.
“I believe much more in individualism and the fact that each country has its own approach to a variety of world issues.” –Hernán Ponce, Ponce Buenos Aires, Argentina
“When we refer to Latin America geographically, we refer to the proximity of the countries, but I don’t believe they think or act as a region.” -Miguel Simões, LOLA MullenLowe, Spain
“We have not been able to build a Latin American bloc capable of changing the world and the world’s perception of us.” -Thelma Castán, MullenLowe Interamérica República Dominicana
In the second episode of this seven-part, proprietary series developed by MullenLowe Group in partnership with Adlatina’s publication MARKETERS, LATIN TALKS helps viewers understand the cultural subtleties of the dynamic region and gives a first-hand look at the many different perspectives that comprise the region’s well-known challenger mentality. From each country’s individual identity, to how they function regionally, this episode gives a fascinating glimpse into the many diverse opinions one could only encounter when ‘Walking Through Latin America’.
What is your perception of Latin America after seeing this week’s episode?
LATIN TALKS premieres a new episode each Wednesday until December 7th. To get in touch with MullenLowe regarding LATIN TALKS email firstname.lastname@example.org
Genre: PR , People , Strategy/Insight